Introduction

Orion Riding Store, an e-commerce business based in Bengaluru, India, specializes in motorcycle gear and accessories. Despite a modest monthly media spend, we helped them achieve impressive results by focusing on audience expansion and creative optimization.

The Challenge: Achieving Results on a Small Budget Orion Riding Store

Orion Riding Store faced the challenge of driving sales with a limited advertising budget. Their product range, including helmets and motorcycle accessories, is typically expensive, making online sales more challenging. Our goal was to generate a positive Return on Ad Spend (ROAS) while maximizing the impact of their budget.

Our Approach: Audience Expansion and Creative Testing

We developed a strategy that focused on expanding their audience while constantly updating creative assets to reflect what resonated most with their target market.

The Outcome: Positive Results Despite Budget Constraints

By identifying the products that customers wanted and delivering them through diverse creative formats, we significantly improved Orion’s ROAS. This success shows the importance of patience and testing in building effective paid media strategies, even with constrained budgets.

Conclusion

Working with Orion Riding Store demonstrates that achieving success with paid media is possible even with limited budgets. By expanding the audience, testing creatives, and understanding what resonates with customers, we helped Orion Riding Store achieve a avg 6.74x ROAS over the past six months, proving that strategic marketing can drive results, no matter the budget size.