The DTC Growth Audit Checklist

Free download

Find the leak that’s capping your growth.

The 12-point audit we run on client accounts before we touch a dollar of spend. Score your brand in five minutes and find what’s stalling growth between $1M and $5M.

From Shriya Prasanna, founder of Good On Digital. $25M+ managed across 100+ DTC brands.

What’s inside

  • Your numbers. The four metrics that actually tell the truth (blended MER, attribution, contribution margin, frequency).
  • Retention. The repeat-rate benchmark and the Klaviyo flows every brand should have earning in the background.
  • Creative. How to tell a testing cadence from a one-time asset drop.
  • Funnel and offer. The conversion and hero-product checks that decide whether more spend is worth it.
  • The system. The one loop that separates brands that compound from brands that plateau.

Plain-English, no fluff. Score yourself honestly, any box you can’t tick is a leak.

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