Introduction

At Good on Digital, we had the pleasure of working with The Amazing Flameless Candles – an LED candle wholesaler. Through our strategic lead generation efforts, we were able to help TAFC achieve remarkable results, surpassing their goals and delivering high-quality leads. With 120 SQLs (Sales Qualified Leads) generated on their first month, and with a significant reduction in CPSQL (Cost Per Sales Qualified Lead), TAFC was thrilled with the outcome.

The Challenge: Improving Lead Quality and Reducing Costs

Before partnering with Good On Digital, TAFC faced challenges in acquiring quality leads at an efficient cost. Their historic CPSQL of $135 was not sustainable, and they were determined to enhance lead quality while reducing costs. Our objective was to help TAFC meet their goals by delivering a consistent flow of high-quality leads within a target CPSQL range.

Our Approach: Strategic Lead Generation and Optimization

To address TAFC’s challenges, we implemented a comprehensive lead generation strategy and continuously optimized our efforts to maximize results.

The Outcome: Exceeding Goals and Delivering Quality Leads

The partnership between Good on Digital and TAFC yielded exceptional results, surpassing goals and delivering high-quality leads that delighted the client.

Surpassing CPSQL Goals: Through our strategic lead generation efforts, we were able to significantly reduce TAFC’s CPSQL. During the first month, we achieved a CPSQL of $94, showcasing a substantial improvement compared to their historic average. Moreover, with a current CPSQL of $73.50, we have already exceeded TAFC’s goal CPSQL for 2023, which was set at $85.

Quantity and Quality of Leads: With 120 SQLs generated so far this month, TAFC is thrilled with the quantity and quality of the leads delivered. The leads have proven to be of high quality, satisfying the requirements of TAFC’s sales team and boosting their confidence in the campaign’s success. The client’s feedback emphasizes their happiness with the results and their eagerness to surpass the initial goal of 175 SQLs.

Conclusion

Through our strategic lead generation approach and continuous optimization efforts, we were able to help TAFC exceed their goals, generate high-quality leads, and drive measurable success. The reduction in CPSQL, increased lead volume, and client satisfaction are testaments to the effectiveness of our strategies. We remain committed to our partnership with TAFC and look forward to further enhancing their growth and success.