Feller Clothing
Introduction
At Good on Digital, we had the opportunity to work with Feller Clothing– a luxury outerwear brand. After 7 long years of working with various agencies without seeing any significant results, the brand had lost hope and was ready to call it quits. However, our team at Good on Digital took on this challenge, determined to turn their business around and help them succeed in the competitive outerwear market.
The Challenge: Frustration and Lack of Results
When we initially engaged with client, we could sense their frustration and disappointment. Despite investing substantial resources in marketing and advertising, their efforts failed to yield the desired outcomes. The brand’s conversion rate was low, and their ads were underperforming, resulting in a significant loss of revenue.
Our Approach: A Holistic Strategy
To address Feller’s challenges, we adopted a holistic approach that involved multiple steps and strategic interventions.
We began by optimizing Feller’s website to enhance their conversion rate. Our team conducted a thorough analysis, identifying areas for improvement in terms of user experience, design, and functionality. By implementing these changes, we aimed to create a more engaging and seamless online shopping experience for their customers.
During our analysis, we discovered that the absence of user-generated content (UGC) and video content was a significant factor contributing to the poor performance of ads. This insight led us to devise a strategy to leverage the power of UGC and video marketing to boost their overall marketing efforts.
To address the lack of UGC, we implemented a comprehensive UGC campaign. We encouraged Feller’s satisfied customers to share their experiences and showcase their purchases through reviews, testimonials, and social media posts. By featuring authentic user content on their website and social media channels, we aimed to build trust, foster engagement, and create a sense of community around the brand.
Recognizing the impact of video marketing, we produced high-quality video content to supplement Feller’s advertising efforts. These videos showcased the brand’s products in action, highlighting their unique features, durability, and style. By harnessing the power of visual storytelling, we aimed to capture the attention of potential customers and inspire them to make a purchase.
The Outcome: From Despair to Excitement
The results achieved through our efforts surpassed all expectations, revitalizing Feller’s business and reigniting their passion for growth.
1. Increased Return on Advertising Spend (ROAS):
Thanks to our website optimization, UGC campaign, and video content strategy, Outerwear Brand experienced a remarkable increase in their return on advertising spend (ROAS). With an impressive 3.5 ROAS, their advertising efforts became much more cost-effective, generating substantial revenue and profits.
2. Renewed Enthusiasm and Expansion Plans:
The success achieved by our digital marketing agency has instilled new enthusiasm and optimism within the brand. They are now excited to expand their product line and explore new opportunities for growth. The newfound confidence in their marketing strategies has positioned them to reach new heights in the outerwear industry.
Conclusion
Through our holistic approach, encompassing website optimization, UGC campaigns, and video content strategy, we were able to transform Outerwear Brand’s business from the brink of giving up to a position of success and excitement. Our partnership with Feller Clothing showcases the power of strategic thinking, data-driven insights, and creative execution in driving tangible results for businesses. We look forward to continuing our journey with our Client as they continue to thrive and flourish in their industry with Feller Clothing.
Client's Review
I’ve only been working with Good On Digital for a couple of months and already seeing phenomenal results with their straightforward and cost-conscious marketing strategies. They are also extremely organized, honest, flexible, and very easy to work with. I highly recommend!
After Service Results
+270%
ROAS
+25%
Conversion Rate
+300%
Traffic Increase
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