The Good Word

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Good on Blogs

5 min read

How Google’s AI Search Changes Will Impact Your Branded and Performance Ads This Holiday Season

If you’ve been wondering why Google Search suddenly feels like it’s writing your emails for you, it’s not your imagination....

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Good on Blogs

5 min read

TikTok vs. Meta for D2C Brands in 2025: Which Platform Will Actually Convert During BFCM?

If you’re a D2C brand staring down the BFCM runway with a half-finished campaign plan and a triple-shot latte, you’re...

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Good on Blogs

5 min read

Under $5K/month? Here’s the Paid Media Playbook That’s Actually Scalable for D2C Brands (Yes, Even for BFCM)

Let’s set the scene: It’s mid-October, your BFCM to-do list looks like a CVS receipt, and every marketer on LinkedIn...